Nov 04, 2026  
BHC 2026-2027 ACADEMIC CATALOG 
    
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BHC 2026-2027 ACADEMIC CATALOG
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BUSN 236 - Introduction to Advertising

Advertising is one of the most interesting and creative fields of business. Topics in this course include overview of advertising principles, language of advertising, the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media.

Prerequisite
BUSN 110  ”C” or better and BUSN 230  ”C” or better; or instructor consent.

Credits: 3
Lecture Hours
3
Lab Hours
0 lab hours per week

IAI
MC 912

Academic Level
1.1


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