Aug 05, 2026  
BHC 2026-2027 ACADEMIC CATALOG 
    
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BHC 2026-2027 ACADEMIC CATALOG
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BUSN 230 - Principles of Marketing

An in-depth analysis of major contemporary marketing concepts and practices. Covers marketing environments and trends, product development, pricing practices, distribution networks and relationships with advertising agencies and sales forces.

Credits: 3
Lecture Hours
3
Lab Hours
0 lab hours per week

Academic Level
1.2


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